The “MAPP” initiative: Manufacturers Against Product Piracy

The MAPP initiative is an industry initiative created by a group of CLEPA members to fight against product counterfeiters and to share knowledge on all topics related to Brand protection.

This initiative was created since it is CLEPA’s philosophy that automotive suppliers are

Competitors in the market, but Partners in Brand Protection.

Currently, the following CLEPA Members take part in the MAPP Initiative:

The MAPP Initiative is open to all CLEPA Members. Interested members are invited to contact CLEPA for more information.

The MAPP Initiative focuses on organising knowledge-sharing meetings where topics such as Brand Protection strategies, custom handling, etc. are discussed. Any member of the MAPP Initiative can propose a “Hot Topic” to be discussed and handled by the Initiative.

In addition a joint survey amongst the members is developed to identify critical issues on counterfeiting. 

The Initiative also focuses on raising awareness at the European Commission in particular, as well as with other national and international institutions.

The next joint CLEPA-VREI "Brand Protection" meeting will be held on 29 February 2012 at the Mann+Hummel Offices in Ludwigsburg.

Members interested in participating can contact the CLEPA Office (see below).

CLEPA supports the MAPP Code Campaign, which is being implemented by some CLEPA members as an industry wide solution. The MAPP Code offers the opportunity to recognise authentic automotive parts quickly and securely by scanning a 2D matrix code.

For more information please go to the MAPP Code Campaign website.

For further information, please contact:

Mr. Rutger Devoldere, Project Manager, Tel.: +32 2 740 28 43

Mr. Josef Frank, Senior Adviser Aftermarket, Tel.: +32 2 743 91 27