Smartest Cars Video Project

Raising Public Awareness of Advanced Driver Assistance Systems via an EC-Funded TV Programme for Broadcast within Europe

The European Commission’s i2010 Intelligent Car Initiative has stated the need for increased public awareness of today’s Advanced Driver Assistance Systems (ADAS) such as forward collision warning, night vision, and blind spot monitoring.

The i2010 communication specifically calls for mass-media documentary programs as a key part of the Commission’s strategy.

Under the First Call within the 7th Framework Programme, the European Commission Information Society Directorate has funded H3B Media to create a first-rate television program on crash-avoiding vehicles targeted at this goal of raising awareness. The program will be engaging, entertaining and educational for the everyday TV viewer. It is intended to be shown on the major television channels throughout Europe, and potentially North America and other markets as well.

A key initial action for Thinking Cars is to consult with key players in the vehicle industry to gain input as to possible approaches to the video documentary. To this end, H3B Media has established an Industry Advisory Council (IAC) consisting of automotive manufacturers, suppliers, road authorities, and user groups, plus additional key stakeholders such as eSafetyAware.

CLEPA fully supports this initiative and actively participate being a member of the Smartest Car Video Project Industry Advisory Council.

For more information please contact Ms Beatrice Tomassini, Project Manager b.tomassini(at)clepa.be, Tel 0032 2 743 91 34.